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Our Story: The Mother Hustlers Behind the Movement

“We believe that kindness is the thread that connects all of us” –Annie Smith

In our houses we don’t care about:

• How old you are
• Your skin color
• Your sexual preference
• The gender box you check
• What shape you are
• How you speak
• Where you come from
• Where you’re going
• Or which direction you pull your toilet paper

What we do care about is kindness. Real, everyday kindness. The kind that lifts spirits, builds community, and proves that small acts can spark big change.

We’re not perfect — but we’re passionate. We’re real women doing our best, and we’re here to remind the world that kindness always matters, and it’s always in style. Together, we can raise the next generation
to lead with love… one step, one shirt, and one act of kindness at a time.

Hustle Kindness Founders

Why We Hustle

Over the past year, we’ve seen more than ever how deeply the world needs kindness, compassion, and connection. At Hustle kindness, we’re shining a light on the everyday challenges we all face as humans — and reminding our community that none of us have to face them alone.

The issues close to our hearts include:
• Bullying
• Self-love
• Acceptance
• Realizing we aren’t perfect
• Preserving the Earth
• Supporting one another

Through our kindness-inspired apparel and gifts, we’re building a movement that not only spreads love but also gives back. When you
shop our line or join our Hustle Crew, you become part of something bigger — a community committed to real, meaningful change.

Every purchase fuels our mission. Every act of support helps keep Hustle Fridays alive, allowing us to give back to our community and lift up the people who need it most. What you wear isn’t just clothing — it’s compassion in action.

We hope you’ll join us on this fun, eaningful, and rewarding journey.

Together, we can unite, form a family, and tackle the challenges in our world — one step, one smile, and one act of kindness at a time.